So, the first Apple Store is opened in Germany. Not in Berlin. Not in Hamburg. In Munich.
was really clear. The Munich area is, after the headquarters of Apple Germany, Microsoft, Oracle, Sun, Amazon, Yahoo, ... just the high-tech main
city in Germany.
So you there. We'll see if Vorweihnachtsstreß be met in the middle of the high expectations.
What awaits you as an enthusiastic iPhone and iPod users from an Apple Store? first Stunning looks with a chance to cult status
second Previously unknown features
third Perfect Usability
And what takes place before you?
first In the optics of a store, lives a large part of the brand effect. We know this from each Starbucks store. On the Apple Store is a look with mostly glass, the best fulfilled the expectations. Aha, or even an open mouth: nil. I was not thrilled. What I expected:
The Apple Store in New York - so what would have been nice. second An unprecedented Feature is the number of vendors or consultants. The falls themselves on the Vorweihnachtstrubel. As quickly and professionally you will be happy to serve anywhere. A very nice contrast to all the stores, such as the opposite Kaufhof. About the products no special features. What one could imagine there? An iPhone in giant size? A funny play of colors around all iPod colors? Does it need not apply if the service is good.
third Usability in getting to know the products is in full Laden bad. Around the tables is hardly ran on the products. The presentation is standard. For example, since the reading Islands in a much better Hugendubel and more innovative way to learn about the presented products (books). Something similar for Macbook, iPhone, iPod, iTunes, etc. would have been here wanted. How would that look like? No idea. Ideas are welcome.
Conclusion: Nice that the Apple Store in Munich. For me, though unfortunately without inspiring concept and thus no location, where I soon has to go.
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