More and more was raised in the analysis out of the election results, had the important role the Internet during the election campaign of Barack Obama. It was simply the center of all activities and most likely the best Internet campaign that has ever run.
The strategy is based on several foundations: first
Your own website www.barackobama.com
second Multimedia sites like Youtube (with over 1,800 videos) and Flickr 3rd (with over 53,000 images)
Viral campaigns on
moveon.org 4th Mobile presence, eg on the
iPhone to all these in future. First to fifth
Social platforms
the center of all Internet activities were particularly platforms like MySpace , twitter and Facebook . About this site collected the team of Barack Obama in the near future a huge number of supporters ("Friends"), which were animated in the port, to register on their own social platform my.barackobama.com . On this Barack Obama last page had 1.5 million members in 35,000 groups.
I am even noticed that I was added after the addition of Barack Obama in twitter in a few minutes as well as a friend. That is always a positive feeling and increases in each case the binding, which in times of more and more unsafe and spontaneous voters enormously important.
These friends were a part, the basis for the numerous donations. The success of the movement in the width can be explained only through the website. On the other hand, users could be optimally motivated in this way to contribute in various ways. Like when it comes to speak to more people and visitors to solicit for campaign events.
Of all the times can learn a lot. Why not MySpace
communities for all BMW drivers, for all ecologically minded (powered by green electricity), for all cat owners (initiated by zooplus) ....? Why Twitter is not as Bayerische Landesbank ("Our latest findings from the financial crisis in real time")? Why not my.roteskreuz.de? Why not have a Facebook page from Burger King (or the first page of this type of XING)?
The Internet is constantly changing. Barack Obama was with his campaign on the absolute amount of time. Take advantage of these opportunities!
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