The most beautiful sites, which are full of brilliant ideas only to multi-media, forcing the user with key information to shower, full of traffic, almost own server to its knees bring, unfortunately, nothing at all if this for sale of products are determined, and the conversion rate does not.
So many users and no one buys what ... may not be true.
are often develops online marketing campaigns for specific products or services which are really good and also draw the attention of the user even to the successful Click Save.
But then, unfortunately, sometimes not thought further. For the next click is the decisive factor. What does the user behind the online advertising medium for information? Prefer more information to that which he perceived to move as interesting product and upon further favor a clear opportunity to purchase the same.
got he does but usually a redirect to the homepage of the provider, where he then preliminaries through navigations and various information back to the first product requires that the user has actually clicked on the ad. This results in a high dropout rate and an extremely low conversion rate.
help microsites. It is used solely for the purpose designed precisely to improve this conversion rate. Exact vote on the issue and the expectations of the user to increase significantly the chance to acquire new customers.
A clear recognition of the message (based on the triggering campaign), a clear "call to Act" and Usability free the user from less detailed news, as he would probably find it on the homepage of the provider.
Such small "product pages" definitely have all the advantages on your side ... for he who seeks finds, and even wants to end up right then and in any case.
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