What devices are used to interact with users in Web 2.0? Where does it begin and is there a development that adduced in the foreseeable future direction? With the fast pace of the medium, these trends can only be assessed over short periods of time. The individual building blocks, we want to present in a loose sequence in this blog. Part 1: Registration.
Before anyone performs an action that is always the first question of the motivation for this action. It is important to communicate the benefits of the added value of the user who wants to register now. A simple "register here" is the wording did not produce as great highlight.
The possibilities of a targeted user response are rather the path that should be pursued. Xing is such a personal approach in conjunction with the brand positioning as a request for registration in the foreground. The same goes for "Lokalisten. Here is the new user Erreichnen dagestellt established in the center of the home page and provides a very direct personal Speech. Facebook takes this a little clearer before and immediately communicated in addition to the registration for future users the benefits. These are connected directly to a search function, so that the user is already beginning curious to the portal. At a glance, the registration form displayed and avoided as clicking on an additional page.
this collection as possible should be here have less data due to data protection principle. E-mail address and password are then often that which must be entered first. After confirmation by e-mail often one has the option of user profile with various personal data to accumulate to other users (and Web site operators and its advertising department) to better identifiable.
Recently, there were even more established in the login box again a modification. More and more often appears OpenID, either as a logo or a text link. OpenID is an open standard that will solve the problem of constantly re-entering profile data, the recurrent inventing and forgetting of passwords. A central place ie, where one's own profile or more stores like this and up to date can hold. The services then access only for them specifically approved parts of the data, the user must remember only one password. That should, however, please be a safe as possible.
Yahoo explains the benefits of such registration as vividly ( http://openid.yahoo.com/ ), Google offers such as OpenID - Logins via Blogger and OpenID for Xing is directly already become the norm and demonstrates the benefits of the new single sign-on solution as Open Source movement clearly to the fore.
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