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O `clicks is - Oktoberfest on the web

Again is a year around and it is again the Oktoberfest in Munich. Yesterday, Saturday, 20.09.2008, Bavaria's fifth season began on the Theresienwiese, which is not at all far away from our office. We only have 20 minutes to measure and a chicken.

Blessed, then, it has close and a Munich-based agency is ... and Wednesday's off and get out already. And all of them are in the process programmer (not sure if PHP one on the Oktoberfest common language), graphic (attracted by the beautiful picture) and the second floor of course (we write this now to "internal meeting" or disrupts the organization of the project?).

Life is live ... and all we are here!

But do not be sad if you do not come out to the Oktoberfest, just because you are not invited or you do not come from nearby. Power everything nothing, because even such a venerable and traditional get-together is no longer made without virtual support. And now here come all into play, or rather to the Oktoberfest, which are not in the game or at the Oktoberfest or ... so!

Life is internet ... and there are all long ago!


I can go out there is not, but I still like leather pants:

www.mylederhosen.com

handed me a funny T-shirt:

www.spreadshirt.net/de/DE/-/ Oktoberfest-2008-4387

Perhaps somewhere a table for the real live feeling

www.ebay.de (code word: Oktoberfest table)

must at least in such a Oktoberfest after-party I make it:

www.wiesnclub.de

am not there, but still knows everything

www.oktoberfest.de

... and mitred'n ia mog:

www.monacomedia.de / muenchenwiki / index.php / Bayrisch_Lexikon

Well a little stroll through the Internal Oktoberfest is already something nice. At the end, but three cheers for all those who have close (ie us) and an agency in Munich are (once again upon us).

Cheers @ all!

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landing pages or microsites - Product

The most beautiful sites, which are full of brilliant ideas only to multi-media, forcing the user with key information to shower, full of traffic, almost own server to its knees bring, unfortunately, nothing at all if this for sale of products are determined, and the conversion rate does not.

So many users and no one buys what ... may not be true.

are often develops online marketing campaigns for specific products or services which are really good and also draw the attention of the user even to the successful Click Save.

But then, unfortunately, sometimes not thought further. For the next click is the decisive factor. What does the user behind the online advertising medium for information? Prefer more information to that which he perceived to move as interesting product and upon further favor a clear opportunity to purchase the same.

got he does but usually a redirect to the homepage of the provider, where he then preliminaries through navigations and various information back to the first product requires that the user has actually clicked on the ad. This results in a high dropout rate and an extremely low conversion rate.

help microsites. It is used solely for the purpose designed precisely to improve this conversion rate. Exact vote on the issue and the expectations of the user to increase significantly the chance to acquire new customers.
A clear recognition of the message (based on the triggering campaign), a clear "call to Act" and Usability free the user from less detailed news, as he would probably find it on the homepage of the provider.

Such small "product pages" definitely have all the advantages on your side ... for he who seeks finds, and even wants to end up right then and in any case.

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stars of the design of interactive elements in Web 2.0

What devices are used to interact with users in Web 2.0? Where does it begin and is there a development that adduced in the foreseeable future direction? With the fast pace of the medium, these trends can only be assessed over short periods of time. The individual building blocks, we want to present in a loose sequence in this blog. Part 1: Registration.

Before anyone performs an action that is always the first question of the motivation for this action. It is important to communicate the benefits of the added value of the user who wants to register now. A simple "register here" is the wording did not produce as great highlight.
The possibilities of a targeted user response are rather the path that should be pursued. Xing is such a personal approach in conjunction with the brand positioning as a request for registration in the foreground. The same goes for "Lokalisten. Here is the new user Erreichnen dagestellt established in the center of the home page and provides a very direct personal Speech. Facebook takes this a little clearer before and immediately communicated in addition to the registration for future users the benefits. These are connected directly to a search function, so that the user is already beginning curious to the portal. At a glance, the registration form displayed and avoided as clicking on an additional page.








this collection as possible should be here have less data due to data protection principle. E-mail address and password are then often that which must be entered first. After confirmation by e-mail often one has the option of user profile with various personal data to accumulate to other users (and Web site operators and its advertising department) to better identifiable.








Recently, there were even more established in the login box again a modification. More and more often appears OpenID, either as a logo or a text link. OpenID is an open standard that will solve the problem of constantly re-entering profile data, the recurrent inventing and forgetting of passwords. A central place ie, where one's own profile or more stores like this and up to date can hold. The services then access only for them specifically approved parts of the data, the user must remember only one password. That should, however, please be a safe as possible.

Yahoo explains the benefits of such registration as vividly ( http://openid.yahoo.com/ ), Google offers such as OpenID - Logins via Blogger and OpenID for Xing is directly already become the norm and demonstrates the benefits of the new single sign-on solution as Open Source movement clearly to the fore.