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The financial market crisis and opportunities of your Internet activities

The crisis is here. The recession is knocking at the door. And in the coming months she will come home. The result?
Unemployment is rising, the purchasing power drops, the financing also. I also want to focus on two aspects that you can consider when planning your Internet activities.

first Decreasing advertising budgets
from past crises (most recently the years after 2000) the area which is saved with the first.

second Declining investment readiness
If money is tight, you focus on what is already there. For the first time since new is not a thought left.

But what opportunities arising from these conditions?

first Focusing on online advertising
Especially when one is forced to think about the (smaller) advertising budget, it is clear that there are still many promotional activities that can not be directly attributed to the success. As many readers of a magazine Buy a product? Like many visionaries of a TV spot check the detail behind it? The same is true for exhibitions, concerts, outdoor advertising and radio spots.
other online advertising. Not least, the enormous success of Google Adwords shows that the mere payment of clicks to potential candidates other forms of advertising is far superior. This may not save you, but should invest more money in doubt. Because in order to attract new customers to get in a crisis is inevitable.

second Subsidized use online advertising opportunities
Duch the enormously growing number of online advertising space, the CPM (per thousand prices) for banners advertising in recent years already sunk. Perhaps the declining overall demand will increase this trend. In this environment, it makes for many who are online have so far focused solely on Google Adwords and affiliate marketing, sense of banner advertising (in whatever form) to think.

third Response of other target groups
Internet use is spreading as before. While all the younger ones are already online. Growth, there is one part in the group of over 50. On the other hand, will be available by the coming crisis probably more free time. By the reduced willingness to spend money, fewer people going to the movies, eating, shopping spree or a long Holiday weekend. Time, which is also for the web surfing will be free and in all target groups, a higher Internet use entails. For a chance of reaching more people with your website, and in other target groups.

4th Investment in innovation
As written above, this is an area for the first time really has no more time and money. All the more reason here lies a tremendous opportunity to gain market share and new customers long-term loyalty to the company.
For example, optimize its own communication elements for use on the iPhone. Why is it worth it? Worldwide, already have 3 million iPhones a new owner. What are the every free minute? All functions test out their iPhones. Since every new application installed quickly and ensures an enormous presence at the user. Good examples are the iPhone page of Barack Obama and the incredibly cool advertising iPint application (a Carling beer in the iPhone).
In addition, there several other innovative areas of the internet that are worth just to fill in the crisis.

Conclusion: No one likes such a crisis. But now it is to set the course, as well as possible in order to get through the next time. This requires flexibility. Especially in the Internet area, there are innovations that just now is to use. We will advise you.

A Really Bad Spreading Rash

design of communication on social platforms

social platforms thrive on the communication of users with each other. To stimulate this communication is to use it several blocks that site owners can:

first Visitors to the profile's
The underlying form of contact on many platforms unconsciously: the visit of the profile. Frequently, such as StumbleUpon, is transparent to the visited, who was on his profile page. The feature comes in at Xing even part of the Premium version, with Mixxt the Post (and vision) of footsteps on the other hand free switched off.

second Grooming
The next stage is called by experts "grooming", the user knows as they gruscheln (StudiVZ) or Poking (Facebook). A quick poke, without leave of text. The creativity for the specific subject name are no limits. So it may be going out on a platform, for example, the function as "invite to cocktail".

third News
Public messages in guest books, user profile or private message through their own mailboxes within social media platforms are as common as forums to exchange off the social Objects. It is interesting how these forms of communication, in addition to SMS and chat, young people are more likely to use e-mail, which will soon be considered as a medium of the older generation. SMS takes just too long and is generally accepted form in the foreseeable future, certainly not as expandable as the services that are offered online. The generation of today is growing to play with the possibilities of the Internet and is triggered by the expansion of this medium again and again to new development opportunities that will provide the current state of the appearance of the Web and the associated usability in the shade.

Stay tuned, as will the online communications evolve.

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Never again without? - Thanks to the iPhone Association of Internet and mobile phone

Man is a creature of habit. Quite open to change, needs of the modern man always something familiar. Even facilities sometimes need some time to accept be. Anyone who once wanted to introduce a large company to change, does this "But we've always done it yet so" is the favorite phrase for such occasions. But even in the private sector can be observed this behavior. Everything was better. Since we were also happy to forgo mobile phones. We agreed and when the meeting was a lot going on, they looked just. At the Munich Oktoberfest, there was therefore always the Wiesn Treff. Today we take immediately to our cell phone (did you know that it is not at this word in English is? It is in German pseudo-English word) and call if 30 seconds after the scheduled time, no one is there. And then determine which one would have to look only 2 meters.

Many can live without mobile (the correct English word. Proper Cell Phone) would not imagine. Dates, addresses, phone numbers, text messages, an entire life managed the little magic box. But I still remember people who confidently back in the early days of D-nets hawked "I do not need a cell phone. If someone wants to call me, let him do it when I'm home. "Today, as something is strange when one fails the mobile gabbing. The mobile phone has become an everyday object and as natural to be found in the inside pocket of a jacket or in the handbag, like the Wallet or purse. People had to get used to it. The phone itself is not as elitist as it was in the days when it extra services, announced the a set at a time hook, so you had the opportunity to unpack his device and result in front of the friends "an important phone call" .

The Internet needed a habituation phase. In the 60's and thought with the invention of the World Wide Web has become suitable for mass production in 1990, it took until the millennium, the living room. Today we read magazines online, order us via the website of the pizza delivery lunch, music download on iTunes and fill our library with representative Books from Amazon. Man has become accustomed to the network of networks.

the moment we are back in a habituation phase. After we got used to mobile phones and Internet, and we actually thought shoot through my head like "what we have made them before without a cell phone. How I got my time without internet Romanian "and in our case," what would I do without the internet today for a living? ", Comes the next innovation to meet us. The Association of Internet and mobile phone. The mobile network as it is called, has become better and better and thanks to UMTS mobile phone technology a reality. The iPhone is finally brings the long-awaited breakthrough. was secure, mobile Internet, it before. But honestly, who among us has actually used WAP? And who else businessmen with Blackberrys go retrieve his mail? Quick visit to see the phone on the website of the transport companies, when the next subway is going home - it was two years ago a daunting task. Today it is easily possible. Entire applications can be found on the Web that are aimed directly at iPhone users. The future is towards mobile access to the worldwide web. Custom websites that will enhance the surfing pleasure for mobile phone users continue to be granted. Mobile browsers such as Apple's Mobile Safari or the mobile version of Opera, the PIs of the business pages and Web 2.0 communities can jump up.
yet one often hears the statement "the way I do not need Internet or mail." But that one has of mobile phones also said once.