The crisis is here. The recession is knocking at the door. And in the coming months she will come home. The result?
Unemployment is rising, the purchasing power drops, the financing also. I also want to focus on two aspects that you can consider when planning your Internet activities.
first Decreasing advertising budgets
from past crises (most recently the years after 2000) the area which is saved with the first.
second Declining investment readiness
If money is tight, you focus on what is already there. For the first time since new is not a thought left.
But what opportunities arising from these conditions?
first Focusing on online advertising
Especially when one is forced to think about the (smaller) advertising budget, it is clear that there are still many promotional activities that can not be directly attributed to the success. As many readers of a magazine Buy a product? Like many visionaries of a TV spot check the detail behind it? The same is true for exhibitions, concerts, outdoor advertising and radio spots.
other online advertising. Not least, the enormous success of Google Adwords shows that the mere payment of clicks to potential candidates other forms of advertising is far superior. This may not save you, but should invest more money in doubt. Because in order to attract new customers to get in a crisis is inevitable.
second Subsidized use online advertising opportunities
Duch the enormously growing number of online advertising space, the CPM (per thousand prices) for banners advertising in recent years already sunk. Perhaps the declining overall demand will increase this trend. In this environment, it makes for many who are online have so far focused solely on Google Adwords and affiliate marketing, sense of banner advertising (in whatever form) to think.
third Response of other target groups
Internet use is spreading as before. While all the younger ones are already online. Growth, there is one part in the group of over 50. On the other hand, will be available by the coming crisis probably more free time. By the reduced willingness to spend money, fewer people going to the movies, eating, shopping spree or a long Holiday weekend. Time, which is also for the web surfing will be free and in all target groups, a higher Internet use entails. For a chance of reaching more people with your website, and in other target groups.
4th Investment in innovation
As written above, this is an area for the first time really has no more time and money. All the more reason here lies a tremendous opportunity to gain market share and new customers long-term loyalty to the company.
For example, optimize its own communication elements for use on the iPhone. Why is it worth it? Worldwide, already have 3 million iPhones a new owner. What are the every free minute? All functions test out their iPhones. Since every new application installed quickly and ensures an enormous presence at the user. Good examples are the iPhone page of Barack Obama and the incredibly cool advertising iPint application (a Carling beer in the iPhone).
In addition, there several other innovative areas of the internet that are worth just to fill in the crisis.
Conclusion: No one likes such a crisis. But now it is to set the course, as well as possible in order to get through the next time. This requires flexibility. Especially in the Internet area, there are innovations that just now is to use. We will advise you.
